Welcome to the Internet Business Blog

Saturday, November 24, 2007

Can You Start An Internet Business With No Money?

Many people are enticed by businesses they can start with little or no money. Is it possible to start an Internet Business with no money?


I did it, but I'll be the first but not the last to tell you that I would have saved a bunch of time and heartache if I'd had some cash to hire someone who knows how to achieve and launch successful marketing/sales campaigns.

In other words, If I could have paid someone to do all the tedious/grunt work I'd be further along in my Internet Marketing than I am now. Oh, well.

Don't get me wrong, I've learned a lot about marketing strategy, some of what it takes to be successful at Google Adwords, Email marketing, list building, keyword research and article marketing.

There are some other tid bits I've picked up along my year and two month Internet marketing experience but it's late and I can't remember everything at the moment.

One important fact that I've learned is that optimizing your website is a compilation of factors that work together to build website popularity in your market. Some people think if they generate tons of backlinks they will start receiving enormous amounts of traffic.

Quality Backlinks are great to have but are not the overall determining factor in website optimization. The most important skills for an aspiring Internet entrepreneur to have would be:

  1. determination
  2. perseverance
  3. drive
  4. pride
  5. organization
  6. analytical skills

With these 6 skills the rest will fall into place like devoting a substantial amount of time to your business. Learning from and moving past failure. Taking challenges head on. Ensuring you are offering your market something of value. Keeping everything related to your business organized such as files, folders, etc. Last but not least knowing how to determine where there are opportunities for improvement and capital gain in the long and short run.

Let this marinate and I'll talk to you soon,
Will C.

Monday, November 12, 2007

Internet Marketing Site Creation And Implementation

Boy is it hard to get things organized when you have a ton of stuff going on and even more ideas that you want to implement. While trying to optimize my current websites I'm constantly using my keyword research tool from to come up with content that is in demand with the search engines. Simultaneously I'm:

  1. writing articles,
  2. submitting articles to over 400 article directories,
  3. updating my websites (weekly) with advertising content & articles,
  4. organizing my website ad content,
  5. searching for relevant affiliate products,
  6. posting to forums and blogs
  7. looking for Niches that I can create a website and an ebook to sell
  8. working on my email marketing strategy

I'm sure there are other things I'm doing to grow my Internet Marketing Business but these are the top dogs right now. I must admit Internet Marketing can be overwhelming at times but when it takes a toll on me I find relief in sharing what part of it drains me the most. I'm looking forward to the day when I can pay someone to do the grunt work while I come up with the strategies.

Monday, November 5, 2007

Adsense: Video Ad Unit Makes Good Sense

Adsense Video is moving hard into online marketing where print has already taken over. Next I think we will see audio ads with no video which may work well for the site impaired. As Marketers we ask the question "what are people looking for that they can not get anywhere?" and if we can find the answer we can create wealth.

I think I was one of the first individuals to add a Adsense Video Unit to my website and Blog. The reason I say this is because I was Using Google Adsense just 12 hours before adding the Video Unit and it was not an option.

You can tell Adsense Video Units are in an infant state because of the limited options. The Videos seem to get the interest of visitors to my sites but I think it has more to do with the "newness" of it. When I viewed one of the Video Ad Units it appeared to be show where different people answered online generated computing questions.

The Video is from YouTube [of course] and the ads are placed in the header and footer of the Video Ad Unit window. Your allowed to select different videos at anytime, pause, stop, play, and volume controls are available. I don't believe the video its self is an ad, only an enticement. In my case the video had little to do with the Ads but it was going in the right direction.

I'm sure we all realize Google is working hard to get more videos that are directly related to their ads. We [Internet Marketers] may be able to help provide more Videos.

Don't be surprised if you start seeing more ebooks that outline a recipe to dominate online video advertising worldwide. Although video is not new to television; with Google's purchase of YouTube we know video has a potential to reach those people where other advertising avenues have fallen short.

I have blue printed various video ads and have come up with a few ideas that will turn into a very profitable marketing technique...

Until next time
Will C.

Friday, November 2, 2007

Landing Page For Opt-In Email

You can get people to give you their email address if you have an enticing Landing Page (or sometimes called a squeeze page). I use to believe all you had to do to get people (who visit your website) to give you their email address was ask for it.

Well not exactly, I used what I saw online as my basis for an opt-in email campaign. This consisted of a autoresponder working in the background and some ad copy that simply said "Sign up for our Newsletter..."; sound familiar? But, I had no idea that a landing page/squeeze page was the better option for email opt-in enticement. In fact I always found sqeeze pages to be annoying.

If I landed on an opt-in landing page I always thought "I haven't determined whether I like the info on the website so why would I give you my email address?".

I am in the process of creating a landing page with an book and cd ecover that has some small but enticing ad copy. Those that sign up will get a downloadable step by step website implementation and marketing Audio/Video at no cost. The Audio/Video can be shared but not altered. Depending on how large I make the "give-away", I may also sell the PLR rights. None of this is new to seasoned marketers but I can almost gurantee if I'm just learning it, some of you are too.

I've been article marketing over the last 4 months in order to generate backlinks and targeted traffic. As I begin to see traffic I was like COOL! But I began to think gosh I, "what do I want to do with the traffic now that I'm getting it????

As I've stated before (or maybe I haven't), you only get better at Internet Marketing through constant research and testing.

Research: finding out new ways to promote your online business.
Testing: launching multiple marketing strategies and testing their performance against each other.

I will create 3 different landing pages (with different copy) and go with the one that performs better after a certain period of time.

Building a list takes time and building a targeted list takes creativity and proven tactics. Marketing to an email list (once you get one) does not mean to market or sale in every email you send. You also need to continue to give your list something of value at no cost. Lastly, always look for ways to increase the list or build new targeted lists.

I realize this only scratches the surface of email marketing but I'm going in the right direction.

Are you?

Also, are you consistently adding fresh content to your website?

Talk to you soon,
Will C.