Google
 

Welcome to the Internet Business Blog


Showing posts with label Internet home based business. Show all posts
Showing posts with label Internet home based business. Show all posts

Sunday, January 3, 2010

Internet Home Based Business Overload

I have some important information to give you that will kick your Internet business into overdrive. I want this information to be an awakening from the hypnotic trance that has kept you moving in multiple directions with unsuccessful results.

...but first I have a few questions for you.

  1. Why is it so hard for you to turn a profit with your current Internet home based business?
  2. How many different digital products or multilevel marketing services have you signed up for?
  3. How many times have you forked over your cash for something where you didn't fully understand the process but hoped it would give you big results?
  4. How about all of the "fool Google" tactics that promise to get your website to the top of the search engine results for your product or service?

Most times, when you have a strategy in place that will drive more traffic to your website and turn visitors into buyers you run across something else that persuades you to change direction.

The aforementioned is a direct result of Internet home based business overload.

"When you have a strategy in place stick with it for at least 9-12 months before tweaking it."

You're looking for a way to make your Internet home based business drive money to your bank account. Or maybe you want to make enough money to pay your mortgage or car note so you'll have more money to save.

You've seen Internet Millionaire's in multiple markets boasting how they easily make hundreds of thousands of dollars while they sleep. How do they do it?

...oh wait, they sell you their e-book.

How can you be sure that your Internet home based business will prevail as did your Millionaire counterpart's? ...well lets see, were the multiple testimonials as to how their Internet Home based business plan made other people money enough to convince you? Whether your selling baby clothes or books, your customer's testimonials help your prospective customers trust you.

Depending on how reputable the testimonials are, skeptics like you and I will always needed more convincing. Depending on the price of the product or service the convincing could total up to thousands of words filled with guarantees, bonus offers, and even more testimonials.

The higher the price of the product the more convincing is needed to get someone to buy it. That being said, your sales page is the key component to success.

...ok, here it goes.

I'll sum it up for you in 3 easy steps:
  1. In order to turn your visitors into buyers first you need to catch their attention by appealing to their problem.
  2. Next, tell them how your product works (bullet points) and how it will resolve their problem. Also in this step you need to show how your product or service has worked for others (testimonials).
  3. Then, let them know how much it will cost. Don't forget to add no cost bonuses because we all like to get as many related products and services as possible for our dollar. Here you also have the opportunity to earn their trust with a money back guarantee that is much longer than your competition's.
Although simplified from my previous 6 step approach, these are the steps to creating a sales page that will lead to your online success. I suggest you practice and use these steps in all of your sales correspondence.

Additionally, you can also build an opt-in email list and use these 3 steps to create your email letters too. As a matter of fact, you should have an email list built into your sales page right now! This allows you to sell related products and services to current customers while your sales page is working to obtain new customers.


Best regards,
Will

Thursday, March 29, 2007

Internet Home Based Business Success

I've been using search engines to determine what the top Internet home business websites are talking about. Particularly those websites that are in the top 1-10 in the search engine ranking for the phrase "Work at home business, Internet home based business and the like".

What I've found is that most are discussing the same thing which happens to be what types of at home business opportunities are available.

  • Data entry
  • Paid Surveys
  • Affiliate Marketing
  • Google Adwords
  • Google Adsence
  • Online Auctions
  • MLM
  • Internet Marketing

Most of these business opportunities are great depending on your current lifestyle and how much time you have to devote to thoroughly researching the opportunity. One thing to consider is that there are plenty of scams out there. Like brick and mortar businesses some online business opportunities run well and some do not, some are out right scams and others may only have a deficiency in their service, support or the information they provide. Either way where you start your research is the most important job in the process.

Learning how Websites market their business and how they get visitors to do what they want.


"How they get visitors to do what they want" simply means: if you are selling something how do you attract people to purchase your product?

Search Engine Optimization has changed. Google, Yahoo, MSN and others continue to tailor there Search Engines to ensure websites have useful and relevant content.

History supports the fact that webmasters could once create a website based on a highly searched keyword or phrase, use that phrase multiple times in the site content (keyword density) and their site would get top ranking in Search Engines.

For instance, if you typed in the word "travel abroad" in Google the top site may have a bunch of useless content but you notice that "travel abroad" appears multiple times throughout the page. Now you may not find any useful info on said website but there may be a Google link to another site with "travel abroad" info that you click on...

Stop... When you click on that link, the company that owns that site gets charged an advertising fee from Google and the creator of the "garbage content" site gets a portion of the fee the "great content" site paid Google (Paid Per Click). Unfortunately Google has started to frown on "garbage content" sites by deindexing them (not listing them in their search engine results).

Much of what is behind a site getting deindexed is automated there is know one sitting down manually monitoring website content.

Search engines us an algorithm: a process programmed to perform functions based off the data it collects. The algorithm uses bots or sometimes called crawlers, web crawlers or web bots to retrieve internet data. This algorithm stores data on:
  • backlinks to your website
  • determines the quality of those backlinks (are the sites relevant to one another)
  • Is the content relevant to the keywords (synonymic terms)
  • how often your content appears in other places on the web [slightly different from backlinks but related]

This type of algorithm uses the above and other information to determine how it will rank your website.

As a result most people capitalize on this by getting quality backlinks, using synonymic terms related to their keywords and getting articles posted to numerous article directories.

In order to not get frowned upon by search engine bots you need to follow their rules and create "great content websites". Keep in mind, you need to do your due diligence to ensure your creating a site based off highly searched key phrases, themed content, low keyword density, and ensure your links to pages within your site are set up correctly.

I say "Low Keyword Density [4-10%]" is best; webmasters are starting to see that high keyword density to be a contributing factor in getting websites deindexed and/or pushed far down in rankings.

Add to Technorati Favorites


Regards,

K.M.