Internet Home Based Business Overload

I have some important information to give you that will kick your Internet business into overdrive. I want this information to be an awakening from the hypnotic trance that has kept you moving in multiple directions with unsuccessful results.

...but first I have a few questions for you.

1. Why is it so hard for you to turn a profit with your current Internet home based business?
2. How many different digital products or multilevel marketing services have you signed up for?
   
3. How many times have you forked over your cash for something where you didn't fully understand the process but hoped it would give you big results?
4. How about all of the "fool Google" tactics that promise to get your website to the top of the search engine results for your product or service?

Most times, when you have a strategy in place that will drive more traffic to your website and turn visitors into buyers you run across something else that persuades you to change direction.

The aforementioned is a direct result of Internet home based business overload.

"When you have a strategy in place stick with it for at least 9-12 months before tweaking it."

You're looking for a way to make your Internet home based business drive money to your bank account. Or maybe you want to make enough money to pay your mortgage or car note so you'll have more money to save.

You've seen Internet Millionaire's in multiple markets boasting how they easily make hundreds of thousands of dollars while they sleep. How do they do it?

...oh wait, they sell you their e-book.

How can you be sure that your Internet home based business will prevail as did your Millionaire counterpart's? ...well lets see, were the multiple testimonials as to how their Internet Home based business plan made other people money enough to convince you? Whether your selling baby clothes or books, your customer's testimonials help your prospective customers trust you.

Depending on how reputable the testimonials are, skeptics like you and I will always needed more convincing. Depending on the price of the product or service the convincing could total up to thousands of words filled with guarantees, bonus offers, and even more testimonials.

The higher the price of the product the more convincing is needed to get someone to buy it. That being said, your sales page is the key component to success.

...ok, here it goes.

I'll sum it up for you in 3 easy steps:

1. In order to turn your visitors into buyers first you need to catch their attention by appealing to their problem.
2. Next, tell them how your product works (bullet points) and how it will resolve their problem. Also in this step you need to show how your product or service has worked for others (testimonials).
   
3. Then, let them know how much it will cost. Don't forget to add no cost bonuses because we all like to get as many related products and services as possible for our dollar. Here you also have the opportunity to earn their trust with a money back guarantee that is much longer than your competition's.

Although simplified from my previous 6 step approach, these are the steps to creating a sales page that will lead to your online success. I suggest you practice and use these steps in all of your sales correspondence.

Additionally, you can also build an opt-in email list and use these 3 steps to create your email letters too. As a matter of fact, you should have an email list built into your sales page right now! This allows you to sell related products and services to current customers while your sales page is working to obtain new customers.


Best regards,
Will

Landing Page For Opt-In Email

You can get people to give you their email address if you have an enticing Landing Page (or sometimes called a squeeze page). I use to believe all you had to do to get people (who visit your website) to give you their email address was ask for it.

Well not exactly, I used what I saw online as my basis for an opt-in email campaign. This consisted of a autoresponder working in the background and some ad copy that simply said "Sign up for our Newsletter..."; sound familiar? But, I had no idea that a landing page/squeeze page was the better option for email opt-in enticement. In fact I always found sqeeze pages to be annoying.

If I landed on an opt-in landing page I always thought "I haven't determined whether I like the info on the website so why would I give you my email address?".

I am in the process of creating a landing page with an book and cd ecover that has some small but enticing ad copy. Those that sign up will get a downloadable step by step website implementation and marketing Audio/Video at no cost. The Audio/Video can be shared but not altered. Depending on how large I make the "give-away", I may also sell the PLR rights. None of this is new to seasoned marketers but I can almost gurantee if I'm just learning it, some of you are too.

I've been article marketing over the last 4 months in order to generate backlinks and targeted traffic. As I begin to see traffic I was like COOL! But I began to think gosh I, "what do I want to do with the traffic now that I'm getting it????

As I've stated before (or maybe I haven't), you only get better at Internet Marketing through constant research and testing.

Research: finding out new ways to promote your online business.
Testing: launching multiple marketing strategies and testing their performance against each other.

I will create 3 different landing pages (with different copy) and go with the one that performs better after a certain period of time.

Building a list takes time and building a targeted list takes creativity and proven tactics. Marketing to an email list (once you get one) does not mean to market or sale in every email you send. You also need to continue to give your list something of value at no cost. Lastly, always look for ways to increase the list or build new targeted lists.

I realize this only scratches the surface of email marketing but I'm going in the right direction.

Are you?

Also, are you consistently adding fresh content to your website?


Talk to you soon,
Will C.