Attract Targeted Customers With Google PPC

The first piece to the puzzle is your marketing research

....anther piece to the puzzle is to ensure your landing page
reflects what your Pay Per Click (PPC ) ads are saying.

For instance: if your Google PPC ad says:

Buy Hairy Pink Fish

Really cheap Hairy Pink Fish

Buy your Hairy Fish here.

Your landing page should have everything devoted to Pink Hairy Fish
but the main focus should be on the Fish.

Although you would expect someone who is interested in Pink Hairy Fish to be interested in the accessories your ad was specific and therefore the person that clicked on it is looking for what you advertised.

That person would be called a "targeted customer".

Your PPC ad should not offer to sale Pink Hairy Fish and then your capture page only offers
the accessories. Your ad has to be specific or you will get the
clicks but not the sales.

Best regards,

Increase Your List Building Results With The Google Keyword Tool

Starting any Marketing campaign is useless if you do not do the proper marketing research. Don't waste time trying to create a market when you can market to one that already exists. Google Adwords Keyword tool costs nothing and out performs any tool on the market.

The key mistake made by most unsuccessful marketers is the lack of, abuse of or improper use of keywords in their articles, Pay Per Click (PPC) campaigns and on their landingpage. If the keywords in your PPC campaigns, do not rank well, don't match your product, and are not relevant to your landing page you may end up with less than successful marketing results.

Keywords: words and or phrases that search engines record when users do a search. The more a keyword or phrase has been searched on is the first indication of its quality.

It's important that you understand the value and how to properly use keywords and phrases in marketing and how it relates to not only finding a market but also products relevant to that market.

There are hundreds maybe thousands of products on the market that claim to give you the best keyword and keyword phrases in any market.

Please create a Google account if you already have not.

Since 80% of the worlds Keyword Traffic goes through Google it's a no brainer to use the Google keyword suggestion tool. (and it costs nothing!)

Go to: [https://adwords.google.com/select/KeywordToolExternal].

1. Select "descriptive words or phrases" on the left,



2. check "use synonyms" in the center,



3. type the word "stress" in the box above,



4. type in the correct security letters,



5. click "Get keyword ideas".

"Approximate search volume" shows how many times your keyword or phrase was searched on for the previous month. This information sometimes runs in line with the "Approximate average search volume" which shows the searches for the last 12 months. "Advertiser competition" means just that, how many websites are using these keywords or phrases.

It's not uncommon to find a keyword or phrase with high search volume and low competition. Finding these types of keywords can be the start to a Successful Marketing campaign. On the other hand, if done correctly you can successfully compete using a highly competitive list of keywords.

To view how Google rates your competition, go to: Google.com and type "stress" in the Google search bar. At the time I wrote this article www.stress.org was second in the list of websites competing for the keyword "stress". The PPC ads under the "sponsored links" section on the right (PPC) shows you what stress related products others are offering to this market (this is a second indication of a quality keyword). Go back to the Google Keyword Tool and select "website content" on the left and place [http://www.stress.org] in the appropriate field then select "Get keyword ideas".

This shows you the "Keywords related to stress..." within the website Stress.org. The keywords are abundant and cover many of the topics related to stress which is why Google places this site in the top of its search engine ranking for the keyword "stress".

Looking at this information gives you an idea of:

• how to structure your website using similar keywords and phrases.



• The high keyword phrases such as "stress management" gives you ideas on marketing campaigns.



• Article content for articles to post on Ezines.



• Landing page content.



• ebook subjects.



• PPC keyword phrases to use.



• Blog content

If you’re using PPC ads to get signups to your email list then using Keywords in your ads that are related to your market are top priority. For example: If your Landing Page is promoting stress reduction techniques (among other keywords related to stress); you PPC ad could read:

Learn Stress Reduction
Practical techniques that promote
Stress Reduction, No Cost Report.

You already know that stress reduction is a favorably searched on keyword phrase. It is obvious that those who click on your ad will only be interested in reducing stress. This is how you create Targeted Op-in Email List of subscribers. You can do the same thing with articles you write and submit to ezines.

I've just given you a grass roots Internet Marketing strategy that will allow you to find profitable markets. This is not the "end all be all" but it is a solid foundation which allows you to grasp how some of the top online marketers create opt in email lists with thousands of subscribers, make a decision on what to market and how to create an Internet Marketing Product for their market. If your interested in building a responsive opt in email list for a limited time I am offering my report ($97.00 VALUE) at no cost.

Best regards,

A conviction under a broad anti spam law can set you free

I won't try to act like previously convicted spammer Jeremy Jaynes has not been put through the ringer. He has made it to the charts as an example of what not to do. Jeremy was quoted in 2005 telling the courts "I can gurantee to the court that I will not be involved in the email marketing business again". Jeremy's net worth from spam is suspected to be $24 million. Prosecutors were able to show that he received 10,000credit card orders ($40 per order)in one month. Personally I don't pay much attention to spamming and the anti spam law. But when I picked up my news paper yesterday and read the small article I had to blog it. I make every attempt not to want more money so bad that I succome to the "dark side".

It had been reported that Mr. Jaynes made upwards of $750k per month on what was quoted as a less than safisticated network of operations which made it easy for the cybercrime police to find him. More sophisticated spammers use viruses that route their traffic through unsuspecting computers all over the world. On the other hand, it was almost impossible for victums of Jeremys' emails to track him down. Using untracable routing information and false company names a victum could chalk it up as a lose. Mr. Jaynes solicited everything from porn, penny stocks, work at home businesses that promised payouts, FedEx refund processors and other scams.

I have not found much on what the IRS has to say about what their cut of Mr. Jaynes' earnings should be. Its been said that the IRS is understaffed but when your high profile all it takes is for someone to give you're earnings special attention.

Back in 2004 Jeremy origionally received a 9 year prison sentence but it was overturned in 2008 because the procecution didn't prove that all specifics of the law were violated. The defense argued for one that the sentence was too severe and that the charges violated his first amendment right. Basically, because the law is broad the appelet court overturned the origional sentence. More than likely the procecution will bring him up on lessor more specific charges under the law. Jeremy will more than likely be banned from any online advertising but I wonder how it would be enforced?

The world is full of people that want to get rich quick. What these people do not realize is that they make other people get quick riches because they are willing to pull out their credit cards for snake oil advertisments. Also, when your promised riches for only $40 some may not see it as a big lose. I don't want to sound like I'm blamming the victum who although not criminally responsible they must take on some of the blame.

Be careful out their people.

Online Business And Web Hosting Outages

What failover measures does your hosting provider offer? Although I have only a few sites drawing a small amount of dollars a day I was still worried the other day when my websites were unreachable and Google noticed right away and removed all stats associated to my web sites.

Although I will start to become less dependent on search engine traffic and diversify to social markets I don't want any red flags going off for any reason with the search engines. Keeping consitant and growing my online business portfolio is hard enough without having to worry about website downtime. Visitors who get a "page cannot be displayed" error from one of your URL's may be turned off by what you have to offer; heck, they won't get to see it.