How To Write A Capture Page

I've received a few questions from my subscriber list regarding lead Capture
Page design but none regarding copy-writing. This was my response to them.

As you know your layout can be the best looking but if your content (sometimes
called ad-copy) isn't up to par then you have wasted your time
getting your market to your website because they will soon click
away.

Remember, you have up to 3 seconds to attract the
attention of a visitor to your website. I wanted to give you a few
tip and examples that will keep your readers engaged in your dialog.
Some of this I have touched on in previous emails now I'd like to
walk you through the psychology of prospects.

On your professional looking Capture Page you want
to write like your having a conversation with the reader you do not
want them to feel like they are reading from an encyclopedia:

1. Introduce yourself. Talk about how you got
   into the business your marketing and what makes you authority in
   the field (how long have you been in the field). This give the reader
   a human connection with someone they can't see. You can split test
   using capture pages with pictures and capture pages without pictures
   you can also test the types of pictures (professional or laid back).
   


2. Transition into the emotion behind why you had
   to come up with a product or service.
   
   
   
   • People will buy or signup to something based on emotion. Emotion
     can cover a wide range of feeling's such as:
     
     
     
     • Desire
       
     • Greed
       
     • Envy
       
     • Love
       
     • Frustration
       
     • Anger
       
     • Sadness
       
   
   Example: "After working a dead end job for 21 years I was laid off with a dwindling savings account, 3 kids, 1 on the way and no other sources of income so I had no choice
   but to..." Many people can relate to that story and since people
   love a story your will have them hooked there by overcoming the "
   3 second attract their attention rule".


3. Logic: After you get the reader emotionally
   charged up you must bring them back down to the reality of why signing
   up or purchasing your product is the right decision to make.
   If you fail this step you won't receive any purchases or
   signups. You have to explain the logic behind why your
   product out performs your competition.
   
   
   
   • Bullet points
     
   • Facts & figures
     
   • Guarantees
     
   • Comparisons
     
   • Testimonials
     
     
     
     • When your justifying why your product is the best
       it is better to use analogies rather than simply stating the fact.
       
   
   Example: Instead of Gieco saying their
   product is "simple and easy to follow"; they say its "so
   easy a Cave Man could do it!"


4. Make it worth their while... Being an Online
   Entrepreneur you have an advantage over most big businesses. You can
   give more free bonuses to entice your market. Now lets be clear, your
   free bonus has to be something worthwhile. If word gets out that your
   giving away junk your purchases and signups will drop off before they
   start. MAKE SURE YOUR GIVEAWAY IS A QUALITY PRODUCT RELEVANT TO YOUR MARKET.
   



5. You have to stress urgency.
   
   
   
   • Limited offer.
     
   • 2 copies left.
     
   • free trial period ends...
     
   • The price goes up to ___ after...
     


6. DELIVER ON YOUR PROMISES FROM #3. Your in business
   for longevity, There is no better Marketing than "word of mouth".
   If you make promises and deliver it will get around that your product,
   service and support is high quality and you will start to see a steadier
   flow of traffic to your website. On the flip side, if you make promises
   you can't keep then... well, you know.
   

Its not difficult to draft a Capture Page. I like to
type mine in a program called NoteTab and then transfer it to my capture
page, then start formating it (colors, font size, quotes, Johnson boxes,
etc), then replace certain words with KEYWORDS obtained from GOOGLE'S
KEYWORD SEARCH TOOL that are relevant to my market. Then I add my Meta
TAGS, Title, description, etc.

Then I put my autoresponder signup box
on the page, PROOF READ IT!, publish it to the web read it and sign up
myself to test the autoresponder. Then I like to use Google PPC to get
quick traffic to the page to see if my content is what it should be.

You may have to let someone else read it (I do this also).
I suggest you tell one of your smartest friends or family members the
objective of the page before letting them read it. Then ask them to read
it then see if it conveniences them to signup or buy. If not
ask them where on the page did they lose interest, then correct and repeat.
You may want to switch proof readers just to get a fresh pair of eyes on it.
It would be even better to have someone in the market read it.

Once you've done it a few times you will be able to pump
out Capture page content with little to no effort. If you can write an
enticing capture page your online profits will only be limited to how many
websites and products in different markets you can effectively
service and support.

Best regards,
Will

Important Questions For Entrepreneurs’

1. Do you have a marketing Plan?


2. What Market Research lead you to believe there is a need for your product or service?


3. Who are you Marketing too?


4. How do you entice your market?


5. How do you retain your market so you can market related products to them in the future?


6. What are the key points of your Marketing Strategy?


7. How do you keep in touch with your market?


8. Do you spend more time developing your business than you do Marketing it?


9. Do you split test your marketing efforts


10. How do you tweak your marketing campaign(s)?


11. What marketing tips do you have for new and existing businesses?

Regards,
Will

Attract Targeted Customers With Google PPC

The first piece to the puzzle is your marketing research

....anther piece to the puzzle is to ensure your landing page
reflects what your Pay Per Click (PPC ) ads are saying.

For instance: if your Google PPC ad says:

Buy Hairy Pink Fish

Really cheap Hairy Pink Fish

Buy your Hairy Fish here.

Your landing page should have everything devoted to Pink Hairy Fish
but the main focus should be on the Fish.

Although you would expect someone who is interested in Pink Hairy Fish to be interested in the accessories your ad was specific and therefore the person that clicked on it is looking for what you advertised.

That person would be called a "targeted customer".

Your PPC ad should not offer to sale Pink Hairy Fish and then your capture page only offers
the accessories. Your ad has to be specific or you will get the
clicks but not the sales.

Best regards,

Increase Your List Building Results With The Google Keyword Tool

Starting any Marketing campaign is useless if you do not do the proper marketing research. Don't waste time trying to create a market when you can market to one that already exists. Google Adwords Keyword tool costs nothing and out performs any tool on the market.

The key mistake made by most unsuccessful marketers is the lack of, abuse of or improper use of keywords in their articles, Pay Per Click (PPC) campaigns and on their landingpage. If the keywords in your PPC campaigns, do not rank well, don't match your product, and are not relevant to your landing page you may end up with less than successful marketing results.

Keywords: words and or phrases that search engines record when users do a search. The more a keyword or phrase has been searched on is the first indication of its quality.

It's important that you understand the value and how to properly use keywords and phrases in marketing and how it relates to not only finding a market but also products relevant to that market.

There are hundreds maybe thousands of products on the market that claim to give you the best keyword and keyword phrases in any market.

Please create a Google account if you already have not.

Since 80% of the worlds Keyword Traffic goes through Google it's a no brainer to use the Google keyword suggestion tool. (and it costs nothing!)

Go to: [https://adwords.google.com/select/KeywordToolExternal].

1. Select "descriptive words or phrases" on the left,



2. check "use synonyms" in the center,



3. type the word "stress" in the box above,



4. type in the correct security letters,



5. click "Get keyword ideas".

"Approximate search volume" shows how many times your keyword or phrase was searched on for the previous month. This information sometimes runs in line with the "Approximate average search volume" which shows the searches for the last 12 months. "Advertiser competition" means just that, how many websites are using these keywords or phrases.

It's not uncommon to find a keyword or phrase with high search volume and low competition. Finding these types of keywords can be the start to a Successful Marketing campaign. On the other hand, if done correctly you can successfully compete using a highly competitive list of keywords.

To view how Google rates your competition, go to: Google.com and type "stress" in the Google search bar. At the time I wrote this article www.stress.org was second in the list of websites competing for the keyword "stress". The PPC ads under the "sponsored links" section on the right (PPC) shows you what stress related products others are offering to this market (this is a second indication of a quality keyword). Go back to the Google Keyword Tool and select "website content" on the left and place [http://www.stress.org] in the appropriate field then select "Get keyword ideas".

This shows you the "Keywords related to stress..." within the website Stress.org. The keywords are abundant and cover many of the topics related to stress which is why Google places this site in the top of its search engine ranking for the keyword "stress".

Looking at this information gives you an idea of:

• how to structure your website using similar keywords and phrases.



• The high keyword phrases such as "stress management" gives you ideas on marketing campaigns.



• Article content for articles to post on Ezines.



• Landing page content.



• ebook subjects.



• PPC keyword phrases to use.



• Blog content

If you’re using PPC ads to get signups to your email list then using Keywords in your ads that are related to your market are top priority. For example: If your Landing Page is promoting stress reduction techniques (among other keywords related to stress); you PPC ad could read:

Learn Stress Reduction
Practical techniques that promote
Stress Reduction, No Cost Report.

You already know that stress reduction is a favorably searched on keyword phrase. It is obvious that those who click on your ad will only be interested in reducing stress. This is how you create Targeted Op-in Email List of subscribers. You can do the same thing with articles you write and submit to ezines.

I've just given you a grass roots Internet Marketing strategy that will allow you to find profitable markets. This is not the "end all be all" but it is a solid foundation which allows you to grasp how some of the top online marketers create opt in email lists with thousands of subscribers, make a decision on what to market and how to create an Internet Marketing Product for their market. If your interested in building a responsive opt in email list for a limited time I am offering my report ($97.00 VALUE) at no cost.

Best regards,