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Thursday, March 29, 2007

Internet Home Based Business Success

I've been using search engines to determine what the top Internet home business websites are talking about. Particularly those websites that are in the top 1-10 in the search engine ranking for the phrase "Work at home business, Internet home based business and the like".

What I've found is that most are discussing the same thing which happens to be what types of at home business opportunities are available.

  • Data entry
  • Paid Surveys
  • Affiliate Marketing
  • Google Adwords
  • Google Adsence
  • Online Auctions
  • MLM
  • Internet Marketing

Most of these business opportunities are great depending on your current lifestyle and how much time you have to devote to thoroughly researching the opportunity. One thing to consider is that there are plenty of scams out there. Like brick and mortar businesses some online business opportunities run well and some do not, some are out right scams and others may only have a deficiency in their service, support or the information they provide. Either way where you start your research is the most important job in the process.

Learning how Websites market their business and how they get visitors to do what they want.

"How they get visitors to do what they want" simply means: if you are selling something how do you attract people to purchase your product?

Search Engine Optimization has changed. Google, Yahoo, MSN and others continue to tailor there Search Engines to ensure websites have useful and relevant content.

History supports the fact that webmasters could once create a website based on a highly searched keyword or phrase, use that phrase multiple times in the site content (keyword density) and their site would get top ranking in Search Engines.

For instance, if you typed in the word "travel abroad" in Google the top site may have a bunch of useless content but you notice that "travel abroad" appears multiple times throughout the page. Now you may not find any useful info on said website but there may be a Google link to another site with "travel abroad" info that you click on...

Stop... When you click on that link, the company that owns that site gets charged an advertising fee from Google and the creator of the "garbage content" site gets a portion of the fee the "great content" site paid Google (Paid Per Click). Unfortunately Google has started to frown on "garbage content" sites by deindexing them (not listing them in their search engine results).

Much of what is behind a site getting deindexed is automated there is know one sitting down manually monitoring website content.

Search engines us an algorithm: a process programmed to perform functions based off the data it collects. The algorithm uses bots or sometimes called crawlers, web crawlers or web bots to retrieve internet data. This algorithm stores data on:
  • backlinks to your website
  • determines the quality of those backlinks (are the sites relevant to one another)
  • Is the content relevant to the keywords (synonymic terms)
  • how often your content appears in other places on the web [slightly different from backlinks but related]

This type of algorithm uses the above and other information to determine how it will rank your website.

As a result most people capitalize on this by getting quality backlinks, using synonymic terms related to their keywords and getting articles posted to numerous article directories.

In order to not get frowned upon by search engine bots you need to follow their rules and create "great content websites". Keep in mind, you need to do your due diligence to ensure your creating a site based off highly searched key phrases, themed content, low keyword density, and ensure your links to pages within your site are set up correctly.

I say "Low Keyword Density [4-10%]" is best; webmasters are starting to see that high keyword density to be a contributing factor in getting websites deindexed and/or pushed far down in rankings.

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