A conviction under a broad anti spam law can set you free

I won't try to act like previously convicted spammer Jeremy Jaynes has not been put through the ringer. He has made it to the charts as an example of what not to do. Jeremy was quoted in 2005 telling the courts "I can gurantee to the court that I will not be involved in the email marketing business again". Jeremy's net worth from spam is suspected to be $24 million. Prosecutors were able to show that he received 10,000credit card orders ($40 per order)in one month. Personally I don't pay much attention to spamming and the anti spam law. But when I picked up my news paper yesterday and read the small article I had to blog it. I make every attempt not to want more money so bad that I succome to the "dark side".

It had been reported that Mr. Jaynes made upwards of $750k per month on what was quoted as a less than safisticated network of operations which made it easy for the cybercrime police to find him. More sophisticated spammers use viruses that route their traffic through unsuspecting computers all over the world. On the other hand, it was almost impossible for victums of Jeremys' emails to track him down. Using untracable routing information and false company names a victum could chalk it up as a lose. Mr. Jaynes solicited everything from porn, penny stocks, work at home businesses that promised payouts, FedEx refund processors and other scams.

I have not found much on what the IRS has to say about what their cut of Mr. Jaynes' earnings should be. Its been said that the IRS is understaffed but when your high profile all it takes is for someone to give you're earnings special attention.

Back in 2004 Jeremy origionally received a 9 year prison sentence but it was overturned in 2008 because the procecution didn't prove that all specifics of the law were violated. The defense argued for one that the sentence was too severe and that the charges violated his first amendment right. Basically, because the law is broad the appelet court overturned the origional sentence. More than likely the procecution will bring him up on lessor more specific charges under the law. Jeremy will more than likely be banned from any online advertising but I wonder how it would be enforced?

The world is full of people that want to get rich quick. What these people do not realize is that they make other people get quick riches because they are willing to pull out their credit cards for snake oil advertisments. Also, when your promised riches for only $40 some may not see it as a big lose. I don't want to sound like I'm blamming the victum who although not criminally responsible they must take on some of the blame.

Be careful out their people.

Internet Marketing Site Creation And Implementation

Boy is it hard to get things organized when you have a ton of stuff going on and even more ideas that you want to implement. While trying to optimize my current websites I'm constantly using my keyword research tool from Nichebot.com to come up with content that is in demand with the search engines. Simultaneously I'm:

1. writing articles,
2. submitting articles to over 400 article directories,
3. updating my websites (weekly) with advertising content & articles,
4. organizing my website ad content,
5. searching for relevant affiliate products,
6. posting to forums and blogs
7. looking for Niches that I can create a website and an ebook to sell
8. working on my email marketing strategy

I'm sure there are other things I'm doing to grow my Internet Marketing Business but these are the top dogs right now. I must admit Internet Marketing can be overwhelming at times but when it takes a toll on me I find relief in sharing what part of it drains me the most. I'm looking forward to the day when I can pay someone to do the grunt work while I come up with the strategies.

Landing Page For Opt-In Email

You can get people to give you their email address if you have an enticing Landing Page (or sometimes called a squeeze page). I use to believe all you had to do to get people (who visit your website) to give you their email address was ask for it.

Well not exactly, I used what I saw online as my basis for an opt-in email campaign. This consisted of a autoresponder working in the background and some ad copy that simply said "Sign up for our Newsletter..."; sound familiar? But, I had no idea that a landing page/squeeze page was the better option for email opt-in enticement. In fact I always found sqeeze pages to be annoying.

If I landed on an opt-in landing page I always thought "I haven't determined whether I like the info on the website so why would I give you my email address?".

I am in the process of creating a landing page with an book and cd ecover that has some small but enticing ad copy. Those that sign up will get a downloadable step by step website implementation and marketing Audio/Video at no cost. The Audio/Video can be shared but not altered. Depending on how large I make the "give-away", I may also sell the PLR rights. None of this is new to seasoned marketers but I can almost gurantee if I'm just learning it, some of you are too.

I've been article marketing over the last 4 months in order to generate backlinks and targeted traffic. As I begin to see traffic I was like COOL! But I began to think gosh I, "what do I want to do with the traffic now that I'm getting it????

As I've stated before (or maybe I haven't), you only get better at Internet Marketing through constant research and testing.

Research: finding out new ways to promote your online business.
Testing: launching multiple marketing strategies and testing their performance against each other.

I will create 3 different landing pages (with different copy) and go with the one that performs better after a certain period of time.

Building a list takes time and building a targeted list takes creativity and proven tactics. Marketing to an email list (once you get one) does not mean to market or sale in every email you send. You also need to continue to give your list something of value at no cost. Lastly, always look for ways to increase the list or build new targeted lists.

I realize this only scratches the surface of email marketing but I'm going in the right direction.

Are you?

Also, are you consistently adding fresh content to your website?


Talk to you soon,
Will C.