Stay Focused, Diversify And Grow Your Business

I suggest netrepreneurs expand/diversify with more sites and unique angles of content to complement their key business and activities.(Nelson Tan)

How do we diversify, stay focused on our market, find a unique angle, test and implement profitable strategies then repeat these steps over and over again? First off, having multiple websites can be an administrative nightmare. Not only do you have to:

1. check email
2. reply to email
3. keyword research
4. create content
5. add new content for your website
6. create content for your email campaign
7. send out emails to your email list
8. upload ad placement code to new pages on your website and blog
9. affiliate product
10. optimize ads
11. update site maps
12. update rss feeds
13. back link strategy (posts to forums, blogs, etc)
14. article directory submission
15. search engine directory submission

At some point you will have to test different page elements, ads, layouts, content, etc to see which performs better, then change your other campaigns to match it.

All of this will need to be done at least once a week. But, you need to check and respond to email every two days.

Whew....

Once you have done this for a while one of five things will happen (or all five):

1. your websites updates will slowly start to "fall by the wayside”
2. email questions don’t get answered in a timely fashion
3. email lists start to opt-out
4. you will go mad
5. you will outsource

Number 5 isn't bad; actually, outsourcing can be your way to effectively grow your business. Lets face it, it takes time to be successful online (far less time than it does in most other industries).

Having “too much on your plate” can overshadow your creativity.

So turn off the TV, turn the Jazz and start researching keywords as a foundation for your next killer web site and/or Blog.

Some people don't feel that Internet Businesses are worth the time and the mental workout you get from analyzing enormous amounts of data. That being said, what most don't realize is that even with all of the above responsibilities you still work far less and have the potential to make more money than you would have ever seen if you'd been going from job to job and waiting on a pay raise.

Until next time

Will

p.s. Sometimes you can find an excellent niche, write a how-to ebook, create an awesome landing/sales page, start an Adwords campaign and drive targeted traffic to your sales page. This method can draw you an amazing amount of daily income. This is slightly harder than it sounds.

p.s.s. Life deals us a great deal of responsibility but you have to realize when to ask for help (and that all help is not free but still worth paying for).

:-)

Outsource And Grow Your Internet Business

The knowledge I've obtained online will set my family and I up for a profitable future. Focusing on organic search engine optimization is not only cheaper but easier to maintain than the alternative (pay per click).

High Search Volume keywords/phrases and how to affectively add them to your website content (without being spammy) can be challenging. If you do not focus on this you will lose out on potential exposure. Online exposure is one thing, knowing what to do with that exposure is another.

Granted, that organic search engine optimization takes time but having some patience in this area will pay in the long run. Pay Per Click is a way to get your website exposed but the downside is that you have to pay whenever someone clicks on a ad you created so it is best to
already have planned what you want the traffic generated from PPC to do. For instance, an opt-in email squeeze page has proven to be very effective.

A buddy of mine said he would "drop me a few dollars" to flip for him (online). I had to explain to him that I'm not selling dope online and his version of "a few dollars" wouldn't be enough to pay for lunch (lol!). My online business is structured for gradual financial growth. Ok, maybe when I learn what the "big dogs" know the "gradual" will become expeditious growth. When I can outsource enough to the point that the business almost runs on its own I will spend a little money on myself. Until then I'm still on the grind!

The key is organization and outsourcing where it is smart and affordable for you. Early on I was under the impression that I'd have time to not only write all the content but to submit everything to the directories (Article Marketing). HA! I've since hired a freelance writer whom of which I give explicit instructions on what I need written (what it will be used for, etc). I also outsource website directory submissions.

My job consists of looking for Niches that will generate substantial daily traffic, pick a relevant domain name, web hosting, and web marketing strategies (I will eventually outsource this too). Outsourcing has freed up more time for me to work on the most important aspects of my business (traffic rich websites) I enjoy learning new proven profit strategies especially those with low overhead and high return on investment.