Landing Page For Opt-In Email

You can get people to give you their email address if you have an enticing Landing Page (or sometimes called a squeeze page). I use to believe all you had to do to get people (who visit your website) to give you their email address was ask for it.

Well not exactly, I used what I saw online as my basis for an opt-in email campaign. This consisted of a autoresponder working in the background and some ad copy that simply said "Sign up for our Newsletter..."; sound familiar? But, I had no idea that a landing page/squeeze page was the better option for email opt-in enticement. In fact I always found sqeeze pages to be annoying.

If I landed on an opt-in landing page I always thought "I haven't determined whether I like the info on the website so why would I give you my email address?".

I am in the process of creating a landing page with an book and cd ecover that has some small but enticing ad copy. Those that sign up will get a downloadable step by step website implementation and marketing Audio/Video at no cost. The Audio/Video can be shared but not altered. Depending on how large I make the "give-away", I may also sell the PLR rights. None of this is new to seasoned marketers but I can almost gurantee if I'm just learning it, some of you are too.

I've been article marketing over the last 4 months in order to generate backlinks and targeted traffic. As I begin to see traffic I was like COOL! But I began to think gosh I, "what do I want to do with the traffic now that I'm getting it????

As I've stated before (or maybe I haven't), you only get better at Internet Marketing through constant research and testing.

Research: finding out new ways to promote your online business.
Testing: launching multiple marketing strategies and testing their performance against each other.

I will create 3 different landing pages (with different copy) and go with the one that performs better after a certain period of time.

Building a list takes time and building a targeted list takes creativity and proven tactics. Marketing to an email list (once you get one) does not mean to market or sale in every email you send. You also need to continue to give your list something of value at no cost. Lastly, always look for ways to increase the list or build new targeted lists.

I realize this only scratches the surface of email marketing but I'm going in the right direction.

Are you?

Also, are you consistently adding fresh content to your website?


Talk to you soon,
Will C.

Opt-in Email Generation And Your Website

Starting an Internet business can and should be done on a shoe string budget.

But...

If you do have the scratch [money] to invest in your business then I suggest you do so. The funny thing about investing YOUR MONEY in your business is that; well it’s "your money". Heck, I'm no spring chicken and I need to get my business moving. So I have decided that in order to free up time to create another stream of income I need to outsource.

I’ve always wanted to build a large email list of people interested in online business and the many components it takes to build it into a successful empire. To achieve the email addresses of any semi-targeted market you need to offer something only that market would be interested in and offer it at no charge.

Yes…give it away!

So, I outlined a 35+ page report and requested bids on compiling it into a PDF. Along with the PDF I will be an audio/video for those who respond well to visuals. I will convert my home page into a landing page for people to opt into my email list. Those who receive the PDF can share it as long as the Reprint Guidlines are followed.

I will have a cool book and CD e-cover created; get a professional photo and some irresistable but short copy and viola the email signups should start to roll in.

Well not exactly…

To continue generating traffic to my homepage/landing page/squeeze page I will continue to submit articles to over 400 article directories at least once a week (with my link attached). I will also continue to add no more than 2 articles to my websites at least once a week.

Opt in email newsletters should offer something of value for the first 3 weeks with no more than 3 emails per week [and maybe a broadcast]. I will build a trusting relationship with my list and hopefully they will look forward to hearing from me. Occationally I will offer my products for sale and affiliate products that I have purchased and successfully used.

With all the responsibilities I have, adding articles to my website has fallen by the wayside for the last two weeks and I feel terrible about it :-(. In my defence, I have been doing a large amount of Keyword and Keyword Phrase research to ensure that the articles I put out are worth putting out.

Until next time…


Buenos dias
K.M.