Attract Targeted Customers With Google PPC

The first piece to the puzzle is your marketing research

....anther piece to the puzzle is to ensure your landing page
reflects what your Pay Per Click (PPC ) ads are saying.

For instance: if your Google PPC ad says:

Buy Hairy Pink Fish

Really cheap Hairy Pink Fish

Buy your Hairy Fish here.

Your landing page should have everything devoted to Pink Hairy Fish
but the main focus should be on the Fish.

Although you would expect someone who is interested in Pink Hairy Fish to be interested in the accessories your ad was specific and therefore the person that clicked on it is looking for what you advertised.

That person would be called a "targeted customer".

Your PPC ad should not offer to sale Pink Hairy Fish and then your capture page only offers
the accessories. Your ad has to be specific or you will get the
clicks but not the sales.

Best regards,